The production and sale of special shoes for athletes has become a

multi-billion dollar industry with firms such as Nike and Rebock

continually coming out with new innovations to increase their shares of

the market.

No longer is your choice limited to shoes for tennis, bowling or

football. Now their are special shoes for sports such as rugby and

squash, events such as pole vaulting and free exercise, and shoes for

special conditions such as mud or artificial turf.

There are even shoes to give you a special advantage, such as

basketball shoes

pumped up with air to allow basketball players to jump higher.

In anticipation of the coming summer Olympics, Nike was the first to

announce its new line of shoes made especially for athletes planning to

compete in the track events. The shoes will not only be made of a new,

very light but durable synthetic material, but will have a tiny Intel

Pentium chip imbedded in the shoes to record every time and distance

run.

A major advertising campaign will start later this month promoting the

new racing shoes. Every ad will feature Nike’s new slogan, ...

“These are the soles that time men’s tries.”