many talk about it, but just how is one to locate info on the web on finding a master? any good links would be most welcome

Of course, this can be or should be a good idea. To find a good master this a quite hard work... and turning this in a functional, long-lasting relation.

There are several "slave-markets", but posting ads there is quite useless.....

if you chat on mIRC there are several channels on there specifically for Master's/slaves, one of the best i have found and chat in is on EFnet it is called gayslavemarket and i have chatted to several Masters there that seem to be more than your average timewaister and several of them are looking for 24/7 slaves for life time contracts

well good luck you never know you may see me on there i log on there as dogslave