Advertising Language Bloopers

[Studlover (imported)]

Here are some nominees for the Chevy Nova Award. This award is given

in honor of the GM's fiasco in trying to market the Nova in Central and

South America. In Spanish, "no va" means "it doesn't go."

The Dairy Association's huge success with the campaign "Got Milk?"

prompted them to expand advertising to Mexico. It was soon brought to

their attention the Spanish translation read "Are you lactating?"

Coors put its slogan, "Turn it Loose," into Spanish, where it was read as

"Suffer From Diarrhea."

Scandinavian vacuum manufacturer Electrolux used the following in an

American campaign: "Nothing sucks like an Electrolux."

Clairol introduced the "Mist Stick," a curling iron, into Germany, only to

find out that "mist" is slang for manure. Not too many people had use for

the "Manure Stick."

When Gerber started selling baby food in Africa, they used the same

packaging as in the U.S., with the smiling baby on the label. Later they

learned that in Africa, companies routinely put pictures on the labels

identifying what is inside, since many people can't read. Scary thought,

huh?

=====+++======

[lilac (imported)]

Here are some nominees for the Chevy Nova Award. This award is given

in honor of the GM's fiasco in trying to market the Nova in Central and

South America. In Spanish, "no va" means "it doesn't go."

The Dairy Association's huge success with the campaign "Got Milk?"

prompted them to expand advertising to Mexico. It was soon brought to

their attention the Spanish translation read "Are you lactating?"

Coors put its slogan, "Turn it Loose," into Spanish, where it was read as

"Suffer From Diarrhea."

Scandinavian vacuum manufacturer Electrolux used the following in an

American campaign: "Nothing sucks like an Electrolux."

Clairol introduced the "Mist Stick," a curling iron, into Germany, only to

find out that "mist" is slang for manure. Not too many people had use for

the "Manure Stick."

When Gerber started selling baby food in Africa, they used the same

packaging as in the U.S., with the smiling baby on the label. Later they

learned that in Africa, companies routinely put pictures on the labels

identifying what is inside, since many people can't read. Scary thought,

huh?

=====+++======

Just wanted to say those bloopers were very funny!