>>I'm crushed.

>>

Cap'n Crunch sails into obscurity

By Ryan MacClanathan, business producer at msnbc.com

http://lifeinc.today.com/_news/2011/03/ ... -obscurity

The Soggies have finally won: Cap'n Crunch is quietly sailing into retirement.

Long derided by health experts for its high sugar content – a single serving contains 12 grams – the cereal is no longer being actively marketed by Quaker, DailyFinance reports. It appears parent company PepsiCo is forcing the good Cap'n to walk the plank.

Cap'n Crunch was once the No. 1 breakfast cereal, but pressure from the White House and health activists is having an effect on how PepsiCo and other food companies peddle their products to kids. Sales of the cereal were down 6.8 percent in 2010.

Last year, PepsiCo vowed to reduce added sugar per serving by 25 percent and saturated fat by 15 percent in its products over the next 10 years.

"PepsiCo is no longer marketing Cap'n Crunch cereal directly to children. In a sense, you could say that they have retired Cap'n Crunch, and that's a good thing," Jennifer Harris, of the Rudd Center for Food Policy & Obesity at Yale University, told DailyFinance. "Unfortunately, children continue to view hundreds of ads per year for high-sugar cereals from General Mills, Kellogg's and Post Foods."

The critics have a point: Children cereals contain 85 percent more sugar, 65 percent less fiber and 60 percent more sodium when compared with adult cereals, according to the Rudd Center research. The average preschooler has viewed more than 500 television ads for such cereals.

http://lifeinc.today.com/_news/2011/03/ ... -obscurity

And none to soon,

When my kids were little they asked for this and that sugared cereal, sens my daughter was a good reader I grabbed a box and had her read in ingredients. She asked what this word and that word meant, I told her, most of it was sugar. Then I handed her a box of shredded wheat. It was one of the best things I did for my kids, they never did eat a lot of sugar cereals. however I have always liked them.

River

I eat frosted shredded wheat. I can't stand the stuff without sugar. I've got a belligerent sweet tooth.

Remember the cereal from CALVIN AND HOBBS?

Chocolate Frosted Sugar Bombs...

Makes me smile and giggle.

THOSE guys are nothing but a bunch of CEREAL KILLERS

Now would be a good time for a wise investor to go and buy up all the remaining stock of Captain Crunch that is still on the shelves. Soon the stuff will have a collector's value, like base ball cards.

There was just a news item here where a man was found face down in his bathtub which was filled with milk and sugar. There was a banana sticking in his anus. Police suspect a cereal killer.

clysmaniac (imported) wrote: Sat Mar 12, 2011 3:53 pm There was just a news item here where a man was found face down in his bathtub which was filled with milk and sugar. There was a banana sticking in his anus. Police suspect a cereal killer.

Well, he had it coming to him after he had Sea Dog put to sleep...

DeaconBlues (imported) wrote: Sat Mar 12, 2011 2:48 pm Now would be a good time for a wise investor to go and buy up all the remaining stock of Captain Crunch that is still on the shelves. Soon the stuff will have a collector's value, like base ball cards.

They are continuing to produce, just not going to pursue heavy marketing.

DeaconBlues (imported) wrote: Sat Mar 12, 2011 2:48 pm Now would be a good time for a wise investor to go and buy up all the remaining stock of Captain Crunch that is still on the shelves. Soon the stuff will have a collector's value, like base ball cards.

And then when you die, the roaches will feast on your cereal remains.

Can it still be found in Mexico or ?

Moi

I always liked, Sugar Crisp, Frosted Flakes and sometimes, a big hunk of shredded wheat half submerged in milk and sprinkled with sugar.